Evolving customer expectations are the most common driver of digital transformation

Digital transformation is the reinvention of business practices focussed on the customer to derive the maximum value from digital technologies such as social media, cloud computing, mobile technology and big data analytics.

It is an increasingly debated topic on how to get started and how it is to be led.

While some executives sit back and watch long-established companies being disrupted by digital start-ups and worry if it will happen to them.

The better course of action is to consider how they might avoid the same fate and appoint a lead.

21st & Dolores was set up to consult on digital transformation projects.